Court*, a women’s sports league, wanted to support their growing fanbase and provide leading features and capabilities in their mobile application.

I helped them define a product strategy and roadmap through 2026, identifying unmet fan needs and opportunities for increasing fandom, building on our previous work to launch the MVP. Our team also crowdsourced ideas from across the league– growth, marketing, partnerships, and content teams – to ensure great ideas were captured in the product’s capabilities. I also designed over 50 concepts to serve as the team’s future north star, including shopping experiences, no-stakes trivia and betting, an archival content hub, interactive stats, and more.

*NDA: Client name changed for confidentiality