Creative Ladder, a DE&I-focused NPO co-founded by Ryan Reynolds to advance the careers of rising creatives, needed assistance in amplifying their impact for their next phase of growth.
I helped them strategize programs and events via Deloitte Digital’s founding sponsorship, positioning speakers around the US and at Cannes Lions for a cohort of 1,300+ creatives. I also co-designed their mentorship initiative, facilitating matches between mentees and industry leaders, resulting in 1,000+ total hours dedicated to career advancement.
ROLE
Senior Creative Strategist
RESPONSIBLITIES
Campaign Strategy
Copywriting
Program Strategy
TEAM
Engagement Manager
Event Planner
Marketing Analyst
Mentorship Initiative Lead
Partnership Lead
Strategy Analysts
2023 – 2024