Branch, a workspace furniture startup, needed a compelling pitch deck to secure Series A funding and showcase their hybrid B2B + DTC model.

I helped them craft a pitch deck that reframed Branch's furniture as a deeply personal consumer amenity, securing a $10M funding round. While at Branch, I also revamped the navigation bar, boosting DTC conversion by 5%, spearheaded a spec sheets initiative (example) downloaded by 25K+ customers, and led product development sessions with vendors to create ancillary micro-sites and mobile apps.

ROLE
Growth Strategy Associate, Branch

RESPONSIBLITIES
Market Research
Pitch Deck Development
Positioning Strategy
Product Roadmapping
Storytelling
UX Research

TEAM
Chief Product Officer
Growth Senior Manager
Design Intern
User Insights Manager
US Sales Lead
Product Design Vendors

2020 – 2021