Sephora, a leading makeup retailer, needed a campaign identity and pop-up design to activate their brand for a national “House of Beauty” tour.

I helped them design a full-scope campaign, including a 4-city touring strategy, immersive pop-up activation, and exploratory microsite. Titled “Windows & Mirrors,” the campaign paid homage to educator Emily Style, who championed learning as a process that requires both self-reflection and cross-cultural learning. Praised for innovative engagement strategies, Windows & Mirrors celebrated Sephora’s diverse beauty offerings and underscored the brand’s commitment to inclusivity.