Scribe*, a global document platform, needed to revamp their template gallery to better serve over 1 billion users in document creation and sharing. They wanted content that felt modern, modular, and relevant.

I helped them create a comprehensive suite of templates covering enterprise, education, and consumer use cases. The collection not only showcased the platform’s latest features but also surfaced additional user needs, shaping their roadmap for the upcoming year. This approach accelerated the platform’s evolution from a basic word processor to a dynamic content sandbox.

*NDA: Client name changed for confidentiality

ROLE
Senior Design Strategist

RESPONSIBLITIES
Content Strategy
Feature Ideation
Market Research
Positioning Strategy
UX Writing / Copywriting

TEAM
Associate Creative Director
Creative Director
Interaction Designer
UX Designers
UX Writers

2024