Designing new, human, and business value for brands launching their next best thing.

I’m Mia DiMaio, a design strategist and writer based in New York City.

Currently, I work in Deloitte Digital’s design and innovation practice, where you can catch me defining and inventing new products & services for global consumer brands.

Before that, I worked in growth at startups like Branch, and built pitch decks. I hold a B.S. in Design Strategy & Analysis from Cornell University.

Read more about me here, or let’s talk shop at mia@miadimaio.com.

CAPABILITIES

  • Finding the right spaces to play and the smartest ways to grow—shaping market fit, positioning, and new opportunities that make business sense.

  • Spotting what’s next before it’s obvious—connecting research, trends, and market shifts to uncover new venture and product possibilities.

  • Crafting clear, compelling value propositions that don’t just sound good—they resonate with real people and drive real business impact.

  • Turning vision into something tangible—translating strategy into features, roadmaps, and experience principles that actually move the needle.

  • Bringing bold ideas to life—whether through prototypes, storytelling, or artifacts that get teams aligned and ideas off the ground.

  • Uncovering trends, competitive gaps, and customer behaviors to sharpen positioning, differentiation, and go-to-market strategy.

🔒 NDA | PASSWORD ONLY 🔒

Product Strategy

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Market Research

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Concept Development & Prototyping

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Product Strategy / Market Research / Concept Development & Prototyping /

🔒 NDA | PASSWORD ONLY 🔒

Proposition Design

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Concept Development & Prototyping

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Business Model Innovation

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Proposition Design / Concept Development & Prototyping / Business Model Innovation /

🔒 NDA | PASSWORD ONLY 🔒

Project Management

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UX Writing & Content Strategy

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Guidelines & Standards

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Project Management / UX Writing & Content Strategy / Guidelines & Standards /

Launching something new takes many hats—and the right tools.

My projects over the past 5+ years leverage a wide range of adjacent skills. Why?

Because bringing new ideas to life takes a flexible, creative approach—and a keen understanding of which tools to use and when. I often tap into other disciplines to move my thinking forward, like:

  • leading research to uncover gaps [research tools]

  • shaping features to drive loyalty and fandom [product tools]

  • refining messaging to land the pitch [writing tools]

Strategically wielding the right tools has made me faster, sharper, and a better partner to craft specialists. It’s also fueled my passion for working with other multi-hyphenates who value the power of many hats and choice tools.

Qualitative Research

Wireframing & Piloting

All work here

Storytelling & Writing

Competitive Analysis

Experiential
Design
& Activation

Consumer Journeys

Whitespace Identification